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Message Media Movement

MESSAGE MEDIA MOVEMENT is a marketing, messaging, data, and digital technology podcast. Each episode features an executive from the private sector -- brand and agency marketers -- and a professional from the nonprofit, advocacy, and public sector. Come behind the scenes with us to discuss best practices and pain points of building and mobilizing our movements, and discover new tactics and strategies for building sustainable success in any sector.

Archived from iTunes at https://itunes.apple.com/us/podcast/message-media-movement/id1365261928. Items in this collection are restricted.

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Message Media Movement
Jun 12, 2018 Message Media Movement
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Joel Barkin, Communications Director at the Roffe Group, former Executive Director of the Progressive States Network, and former spokesman for Bernie Sanders, speaks with PHD COO Stacy DeRiso. Joel talks about learning messaging discipline from Bernie Sanders, and Stacy talks about how brands stay "resonant and relevant." We went deep! Hope you enjoy it!
Message Media Movement
May 13, 2018 Message Media Movement
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Brian Goodman and Dr. David Barrett, of early childhood education startup Drawn To Discover, talk with Eric about their curriculum, their podcast, "What Is Creativity," and Brian's former life in advertising, marketing, and events. Before Drawn to Discover, Brian launched Sean Combs's video company, Revolt, and David was a researcher, author, and counselor who traveled the country training middle school teachers.
Message Media Movement
Apr 30, 2018 Message Media Movement
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Katharina Kopp, Policy Director at the Center for Digital Democracy, and Jason Dennie, SVP of Ad Theorent, talk in-depth about the promise and the limits of big data. What does the GDPR mean for marketers and consumers? What can we learn from Cambridge Analytica and the breach of Facebook data? How can we use data to achieve greater equality, rather than inequality? And Jason presents the case for better marketing through machine learning, rather than demographic segmentation.
Message Media Movement
Apr 15, 2018 Message Media Movement
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Eric talks one-on-one with Zellie Imani, a teacher, activist, writer, entrepreneur, and candidate for political office. Zellie talks about his work organizing Black Lives Matter protests; the role of social media in building audiences and movements; how his activism is compatible with his teaching work and political ambitions; and how he stays positive even as he protests social injustice. Zellie is a force to be reckoned with, and there's a lot to be gleaned from this episode.
Message Media Movement
Apr 5, 2018 Message Media Movement
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Eric speaks with Kerry Murphy, who co-founded 206 Inc. and has worked at Sub Pop and RealNetworks, and Jonathan Kopp, a veteran of the Clinton Administration, Obama's digital team, Ketchum Digital and current chief interactive strategist at Glover Park Group. Topics include: using data — for good, not ill! — managing communications for major brand and political clients, maintaining sanity during high-pressure campaigns, and why the key to marketing success is passion.